The Appropriation Of Hip Hop Cultural Forms - 1994 Words

Malicia Tuck Ethn 3800 Final Paper May 6, 2016 Culture Appropriation â€Å"†¦the appropriation of hip-hop cultural forms suggest not that whites want a black identity: rather, they want characteristics of blackness.† (Perry 2002, 109). This is quote by Pamela Perry, a sociologist as University of California Santa Cruz, from her book Shades of White:White Kids and Racial Identities in High School. Pamela Perry is a sociologist from University of California, Santa Cruz, throughout her book she touches on the idea of white children developing a sort of identity crisis depending on their environment. This quote helps put the appropriation of African American culture in its simplest terms. In most cases people associate Hip Hop culture with African Americans. With that being said, many artist of different genres who attempt to have a more hip hop vibe, fall subject to appropriating African American Culture. Various artist have been appropriating culture in several different ways whether it’s through dance, sou nd, or even image. Recently, 24- year old country singer/popstar Taylor Swift released a music video â€Å"Shake it Off† which was I sort of introduction to her newest album 1989. The video received some backlash for it was seen by many as offensive, and stereotypical to African American Culture. In the video Swift dresses in what some may consider Hip Hop attire, attempts to â€Å"twerk† and even has a section where she partially sings as well as raps. She even uses talks aboutShow MoreRelatedHip Hop Culture And Culture1196 Words   |  5 PagesHip-Hop Culture and race have had a complicated relationship in the past two decades. It has been commonly referred to as â€Å"black music† and a reflection of black culture. However, recent studies done by the Mediamark Research Inc. showed that 60% of rap music buyers are white. With the emergence of white, Latino, Asian, and other rappers with diverse backgrounds on the Hip Hop scene it is important recognize the ch anging color of the genre and the stereotype it holds as â€Å"black music†. Black cultureRead MoreCultural Elements Of Cultural Appropriation980 Words   |  4 PagesCultural exchange is something that has been happening for centuries. It allows people to learn more and experience other cultures through â€Å"mutual understanding, equality, and respect† (goodmenproject.com). Now there seems to be confusion on where cultural exchange ends and cultural appropriation begins. Cultural appropriation is the â€Å"taking [of] intellectual property, traditional knowledge, cultural expressions, or artifacts from someone else s culture without permission†(racerelations.about.com)Read MoreCultural Appropriation And Its Effect On Society Essay1505 Words   |  7 Pagesto its people. Culture show the struggle the knowledge, the life, and the death of a people. Cultural appropriation is defined as the adaptation or use of elements of one culture by the members of anothe r culture. Seen by some as controversial where minority culture is used by cultural majority (whites), and is seen as stripping it of its importance and intellectual properties.Cultural appropriation, it is something that we as a people should not accept nor should we ignore it.For it has been committedRead MoreClose to the Edge: the Representational Tactics of Eminem1567 Words   |  7 Pagespredominantly African-American and Latino dominated sub culture of hip-hop. The purpose of this document is to illuminate the methods utilized by what Dawkins calls the Other to seamlessly sneak into a racially charged social group and gain acceptance amongst its critics and audiences. This is someone who would otherwise be labelled as an outcast from the point of view of its patrons. Such methods draw from Michel de Certeau’s stages of cultural navigation, which Dawkins makes use of to support the analysisRead MoreThe Hip Hop Generation And Its Impact On Society1371 Words   |  6 Pa gesArgumentative Essay 6 December 2015 The Hip Hop Generation and its Impact on Society. Throughout history, Hip Hop has manifest into more than a simple form of life, but as a powerful cultural movement. Hip Hop plays a major part in African American culture, dialogue, fashion, and self expression. Today, Hip Hop has a joined people of many nationalities, races, and ethnicities as a society. The Hip Hop Generation has begun to redefine African American cultural norms and practices in America by theRead MoreSocial Media And Its Impact On Society Essay1622 Words   |  7 Pageshas served as a stage for unity and providing hope to all walks of life. Cultural appropriation is a delicate subject in the black community. While many believe in the statement,â€Å"Imitation is the sincerest form of flattery,† blacks disagree. Cultural Appropriation has stripped and oppressed the black community. Nadra Nittle, a black woman discusses why cultural appropriation is an issue by stating,†Cultural appropriation remains a concern for a variety of reasons. For one, this sort of â€Å"borrowing†Read MoreThe Effects Of Hip Hop Music On Adolescents862 Words   |  4 PagesEffects of Hip-Hop Music on Adolescents Music is a significant part of the lives of most people all over the world. In the United States, people listen to more than 25 hours each week [1]. Hip-hop makes up a large percentage of adolescent music genre preference. It goes without saying that this overwhelming presence of music in the lives of so many people will have a psychological effect on American culture and our way of life. But how exactly is Hip Hop affecting us psychologically and culturallyRead MoreAnalysis Of The Movie The Jazz 861 Words   |  4 PagesNo one really recognizes the line between what is offensive and what is not. Everyone has different opinions particularly about racial issues, yet there are some things that can’t be tolerated. Iggy Azalea is an Australian white hip-hop artist who uses â€Å"blaccent (the black accent) in her songs† (Guo). Al Jolson was an American singer and actor best remembered for his performance in the movie The Jazz Singer – the first talking picture. How ever, in the movie he performs the song â€Å"My Mammy† in blackfaceRead MoreStudy Guide Hum 325 Essay1465 Words   |  6 PagesWhat is the definition of â€Å"rhetoric†? Hip hop culture is an extension of the African American Oral Tradition. According to Gwendolyn D. Pough, â€Å"bringing wreck† means: According to Gwendolyn D. Pough’s â€Å"I Bring Wreck,† the rhetorical strategy of â€Å"bringing wreck† is used by Black female MCs to: As discussed in lecture, Queen Latifah’s â€Å"U.N.I.T.Y.† is: Why does Gwendolyn D. Pough compare Common’s â€Å"I Used to Love H.E.R.† with Erykah Badu’s â€Å"(Hip Hop) Love of My Life†? In Patricia HillRead MoreA Fraternity And A Sorority At Ucla Were Suspended In 20151995 Words   |  8 Pagessevere forms of racism. Blackface minstrelsy was one of the first American forms of entertainment and it provided a lens through which white America began to view black America in a harmful way. Decades later, hip hop emerged as a way to express resentment towards social oppression, it gave black people a sense of identity and culture through music. Although hip hop represents the culture of Black America, to rap scholar M.K. Asante it seems as though â€Å"[blacks] do not control how [this] cultural expression

Is Hiv Infection A Universally Fatal Diagnosis - 1335 Words

Shardae Murphy Mrs. Williams Advanced Writing 29 March 2017 HIV Is HIV infection a universally fatal diagnosis? â€Å"A small percentage of people with HIV infection have been observed to possess immune systems that keep the virus at bay for at least 10 years, and some for more than 35 years,† Dr. Levy writes.† (Elsevier) The diagnosis of HIV was once a death sentence, but there is no proof that survivors or people who did not get affected can live a normal, average day life without any complications. Most importantly, one can learn about ways to stop the disease and infection by closely examining and studying these people who have survived without HIV or have delayed the infection (Elsevier). It has been spreading†¦show more content†¦The disease is still spreading at a fast, uncontrollable rate (Gedatus 6). There are many ways that the disease can be contracted. HIV is not passed in the air or by touching someone because it does not survive well outside the body. People get can only get it through behaviors or activities that contain blood, semen, or vaginal secretions. Most cases are spread by sexual contact but that is not the only way the disease is acquired. It can also be spread through intravenous drug use, tattooing and body piercing, blood transfusions, and medical accidents. Pregnant women can give the virus to their babies during the virus. It can also be passed through breast milk (Gedatus 12). The disease is not really the problem; it is the obtaining and spreading of the disease. While HIV affects individuals differently, the most common effects deal with the personal, emotional, and mental state of mind. In 1992, HIV infection became the leading cause of death among young men and the third leading killer of young women (Byers 43). HIV attacks the most important cells of the immune system. They are the white blood cells, which help the body fight off infections from bacteria or viruses. Shortly after people are infected, they start to feel symptoms like swollen neck glands, night shivering and sweating, achy body, and a slight fever (Curran 38). â€Å"Babies who catch HIV from their mothers often get sick very early in their lives and usually die before their tenth birthday (CurranShow MoreRelatedHuman Immunodefinciency Virus (HIV) Essay1108 Words   |  5 PagesImmunodeficiency Virus (HIV). Just the mere thought of finding out or the possibility of being HIV positive can make a person stress and begin to question themselves. â€Å"How do I tell my family?† â€Å"How can I build a family now?† â€Å"What will my new partner will think of me?† That is only the tip of the iceberg of the physical, mental and emotional torments of the person’s life. Where did HIV come from? Scientists believe that a type of chimpanzee in West Africa was the source of HIV infection in humans. TheyRead MoreHiv Introduction10077 Words   |  41 PagesHIV From Wikipedia, the free encyclopediaJump to: navigation, search AIDS virus redirects here. For the computer virus, see AIDS (computer virus). For the village, see Hiv (village). For the administrative subdivision, see Hiv Rural District. HIV Classification and external resources Diagram of HIV ICD-10 B20-B24 ICD-9 042-044 OMIM 609423 MedlinePlus 000602 eMedicine article/783434 MeSH D006678 Human immunodeficiency virus (HIV) is a lentivirus (a member of the retrovirus family) thatRead MoreHiv/Aids Summary of Research Study8804 Words   |  36 PagesCHAPTER I THE PROBLEM Introduction Infection with the Human Immunodeficiency Virus (HIV) results in destruction of the body’s host defenses and immune system leading to the condition called Acquired Immune Deficiency Syndrome (AIDS). HIV-AIDS is one of the world’s greatest public health crises. For many years, because of lack of understanding and effective treatment, it is now considered a rapidly progressing fatal disease. HIV infection in humans is considered pandemic by the World HealthRead MoreHsm 542 Week 12 Discussion Essay45410 Words   |  182 Pagescondition progressed to this extent.Steps I would take to avoid intentional tort:1) Avoiding negligence and taking each condition of the patients seriously.2) Good collaboration between the workforces.3) Avoiding delay in check up, investigations and diagnosis.4) Monitoring of patient’s vital signs and recording them.5) Taking corrective measures for the patient’s condition immediately.6) Well-informed non-medical staff.(From: Geo rge Pozgar) | | | | | RE: Intentional tort | Professor Hijazi |Read MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 Pagesbefore they can utilize this treatment approach effectively in the clinical setting. To this end, the book adopts an applied science perspective that continues throughout even the practice-oriented chapters. Chapter 1 provides an overview of the diagnosis, psychopathology, and phenomenology of OCD. Chapter 2 focuses on the most recent psychological research on the nature and persistence of obsessions, compulsions, and neutralization responses. Chapter 3 presents the behavioral theory and treatmentRead MoreBhopal Gas Disaster84210 Words   |  337 Pagesenvironmental concerns are addressed) for disposal at their expense. This, the TSC felt, would be the only fair, ethical, proper, legal and desirable way of taking care of a problem, for the following reasons: * This step would be compatible with the universally accepted principle that in such cases the respon sibility for waste disposal must lie with those who generate the waste. * When Dow acquired Union Carbide, it acquired all its assets and liabilities. * Precedence exists where India has exported hazardous

Bloodlines Chapter Twenty-Five Free Essays

I HAD MOCKED KEITH when we first came to Palm Springs, teasing him for freezing up around Moroi. But as I stood there now, face-to-face with the stuff of nightmares, I knew exactly how he felt. I had no right to judge anyone for losing all rational thought when confronted with their greatest fears. We will write a custom essay sample on Bloodlines Chapter Twenty-Five or any similar topic only for you Order Now That being said, if Keith was here, I think he would’ve understood why Moroi weren’t as big a deal to me anymore. Because when compared to Strigoi? Well, suddenly the little differences between humans and Moroi became negligible. Only one difference mattered, the difference between the living and the dead. It was the line that divided us, the line that Adrian and I firmly stood together on one side of – facing those who stood on the other. I had seen Strigoi before. Back then, I hadn’t been immediately threatened by them. Plus, I’d had Rose and Dimitri on hand, ready to protect me. Now? There was no one here to save us. Just ourselves. There were only two of them, but it might as well have been two hundred. Strigoi operated at such a different level than the rest of us that it didn’t take very many of them to tip the odds. They were both women, and they looked as though they’d been in their twenties when they became Strigoi. How long ago that was, I couldn’t guess. Lee had zealously gone on and on about how being Strigoi meant you were â€Å"forever young.† Yet in looking at these two monsters, I didn’t really think of them that way. Sure, they had the superficial appearance of youth, but it was marred with evil and decay. Their skin might be wrinkle free, but it was a sickly white, far whiter than any Moroi. The red-ringed eyes that leered out at us didn’t sparkle with life and energy, but rather an unholy sort of reanimation. These people weren’t right. They weren’t natural. â€Å"Charming,† said one, her blond hair in a pixie cut. Her facial structure made me think she’d been a dhampir or human before being turned. She was eyeing us the same way I’d often seen my family’s cat watch birds. â€Å"And exactly as described.† â€Å"They’re soooo pretty,† crooned the other, a lascivious smile on her face. Her height said she had once been Moroi. â€Å"I don’t know which one I want first.† The blonde gave a warning look. â€Å"We’ll share.† â€Å"Like last time,† agreed the other, tossing a mane of curly black hair over one shoulder. â€Å"No,† said the first. â€Å"Last time you made both kills. That wasn’t sharing.† â€Å"But I let you feed from both afterward.† Before she could counter back, Lee suddenly recovered himself and staggered forward to the blond Strigoi. â€Å"Wait, wait. Dawn. You promised me. You promised you’d awaken me first before you do anything.† The two Strigoi turned their attention to Lee. I was still frozen, still unable to move or really react while being so close to these creatures of hell. But somehow, through the thick and overwhelming terror surrounding me, I still managed to feel small and unexpected pity for Lee. There was a little hate there too, of course, considering the situation. But mostly I felt terribly sorry for someone who truly believed his life was meaningless unless he sacrificed his soul for hollow immortality. Not only that, I felt sorry for him for actually thinking he could trust these creatures to give him what he wanted. Because as I studied them, it was perfectly clear to me that they were deciding whether or not to make this a three-course meal. Lee, I suspected, was the only one who didn’t realize this. â€Å"Please,† he said. â€Å"You promised. Save me. Restore me to how I was.† I also couldn’t help but notice the small red patch on his face where I’d hit him. I allowed myself to feel a bit of pride over that but wasn’t cocky enough to think I possessed any noteworthy fighting skills to battle my way out of this situation. The Strigoi were too close, and our exits were too few. â€Å"I know where more are,† he added, beginning to look uneasy that his â€Å"saviors† weren’t immediately jumping in to make his dreams come true. â€Å"One’s young – a dhampir.† â€Å"I haven’t had a dhampir in a while,† said the curly-haired Strigoi, almost wistfully. Dawn sighed. â€Å"I don’t really care, Jacqueline. If you want to awaken him, go for it. I just want these two. He doesn’t matter to me.† â€Å"I get the dhampir all to myself, then,† warned Jacqueline. â€Å"Fine, fine,† said Dawn. â€Å"Just hurry up.† Lee turned so radiant, so happy†¦ it was sickening. â€Å"Thank you,† he said. â€Å"Thank you so much! I’ve been waiting so long for this that I can’t believe it’s – ahh!† Jacqueline moved so quickly that I hardly saw it happen at all. One moment she was standing in the doorway, the next she had Lee pinned against the recliner. Lee gave out a semi-muffled scream as she bit into his neck, a scream that soon quieted. Dawn shut the door and nudged us forward. I flinched at her touch. â€Å"Well,† she said with amusement. â€Å"Let’s get a good view.† Neither Adrian nor I responded. We simply moved into the living room. I dared a glance at him but could discern little. He was so good at hiding his true feelings in general that I supposed I shouldn’t be surprised he could mask abject terror just as easily. He offered me no encouragement with either his expression or words, which I actually found kind of refreshing. Because really, I didn’t see any good end to this situation. Up close, forced to watch Jacqueline’s attack, I could now see the blissful expression that had settled over Lee’s face. It was the most awful thing I’d ever witnessed. I wanted to squeeze my eyes shut or turn away, but some force beyond me kept me staring at the grisly spectacle. I’d never seen any vampire feed, Moroi or Strigoi, but I now understood why feeders like Dorothy could so willingly sign up for their lifestyles. Endorphins were being released into Lee’s bloodstream, endorphins so strong that they blinded him to the fact that he was having his life drained away. He instead existed in a joyous state, lost in a chemical high. Or maybe he was just thinking about how happy he’d be once he was a Strigoi again, if it was possible to have any sort of conscious thought under these circumstances. I lost track of how long it took to drain Lee. Each moment was agonizing for me, as though I was taking the pain Lee should have been feeling. The process seemed to last forever, and yet there was also a weird sense of speed to it. It felt wrong that someone’s body could be drained in so short a time. Jacqueline drank steadily, pausing only once to remark, â€Å"His blood’s not as good as I expected.† â€Å"Then stop,† suggested Dawn, who was starting to look bored. â€Å"Just let him die and have these two with me.† Jacqueline looked as though she was actually considering it, again reminding me what a fool Lee had been to put his trust in these two. After a few minutes, she shrugged. â€Å"I’m almost done. And I really want him to get me that dhampir.† Jacqueline resumed drinking, but as she’d said, it didn’t take much longer. By this point, Lee was nearly as pale as the Strigoi, and there was a strange, stretched quality to his skin. He was perfectly still now. His face seemed frozen in a grin that was nearly as much shock as it was joy. Jacqueline lifted her face and wiped off her mouth, surveying her victim with pleasure. She then pushed up her shirtsleeve and rested her nails on his wrist. Before she could tear her own flesh, however, she caught sight of something. â€Å"Ah, much neater.† She stepped away and leaned down, retrieving Lee’s knife. It had slid under the love seat in our altercation. Jacqueline took it and effortlessly slashed her wrist, causing deep red blood to well out. Part of my brain didn’t think their blood should look so similar to mine. It should be black. Or acidic. She placed her bleeding wrist against Lee’s mouth and tipped Lee’s head back so that gravity could help the blood flow. Every horror I’d witnessed tonight had been worse than the last. Death was terrible – but it was also part of nature. This? This was no part of nature’s plan. I was about to witness the world’s greatest sin, the corruption of the soul through black magic to reanimate the dead. It made me feel dirty all over, and I wished I could run away. I didn’t want to see this. I didn’t want to see the guy I’d once regarded as something like a friend suddenly rise up as some perversion of nature. A touch to my hand made me jump. It was Adrian. His eyes were on Lee and Jacqueline, but his hand had caught hold of mine and squeezed it, even though he was still cuffed. I was surprised at the warmth of his skin. Even though I knew Moroi were as living and warm-blooded as me, my irrational fears always expected them to be cold. Equally surprising was the sudden comfort and connection in that touch. It wasn’t the kind of touch that said, Hey, I’ve got a plan, so hang in there because we’re going to get out of this. It was more like the kind of touch that simply said, You aren’t alone. It was really the only thing he could offer. And in that moment, it was enough. Then, something strange happened. Or rather, didn’t happen. Jacqueline’s blood was pouring steadily into Lee’s mouth, and while we didn’t have many documented cases of Strigoi conversions, I knew the basics. The victim’s blood was drained, and then the killing Strigoi fed his or her blood back into the deceased. I didn’t know exactly how long it took to work – it certainly didn’t require all of the Strigoi’s blood – but at some point, Lee should be stirring and getting up as one of the walking dead. Jacqueline’s cool, smug expression began to change to curiosity and then became outright confusion. She glanced questioningly at Dawn. â€Å"What’s taking so long?† Dawn asked. â€Å"I don’t know,† Jacqueline said, turning back to Lee. With her free hand, she nudged Lee’s shoulder as though that might serve as a wake-up call. Nothing happened. â€Å"Haven’t you done this before?† asked Dawn. â€Å"Of course,† snapped Jacqueline. â€Å"It didn’t take nearly this long. He should be up and moving around. Something’s wrong.† I remembered Lee’s words, describing how all his desperate attempts at taking innocent lives hadn’t converted him back. I only knew a little about spirit – and even less about it restoring Strigoi – but something told me there was no force on earth that would ever turn Lee Strigoi again. Another long minute passed as we watched and waited. At last, disgusted, Jacqueline backed away from the recliner and rolled up her sleeve. She glared at Lee’s motionless body. â€Å"Something’s wrong,† she repeated. â€Å"And I don’t want to waste any more blood figuring out what it is. Besides, my cut’s already healing.† I wanted nothing more than for Dawn and Jacqueline to forget I existed, but the next words slipped out of my mouth before I could stop them. The scientist in me was too caught up in a revelation. â€Å"He was restored – and it affected him permanently. The spirit magic left some kind of mark, and now he can’t be turned again.† Both Strigoi looked at me. I cringed under those red eyes. â€Å"I never believed any of those spirit stories,† said Dawn. Jacqueline, however, was still clearly puzzled by her failure. â€Å"There was something wrong with him, though. I can’t explain it†¦ but the whole time, he didn’t feel right. Didn’t taste right.† â€Å"Forget him,† said Dawn. â€Å"He had his chance. He got what he wanted, and now I’m moving on.† I saw my death in her eyes and tried to reach for my cross. â€Å"God protect me,† I said, just as she lunged forward. Against all odds, Adrian was there to stop her – or, well, try to stop her. Mostly, he just got in her way. He didn’t have the speed or reaction time to effectively block her and was especially clumsy with his cuffed hands. I think he’d just seen what I had, that she was going to attack, and had preemptively moved in front of me in some noble but ill-fated attempt at protection. And ill-fated it was. With one smooth motion, she shoved him aside in a way that looked effortless but knocked him halfway across the room. My breath caught. He hit the floor, and I started to scream. Suddenly, I felt a sharp pain against my throat. Without a pause, Dawn had promptly grabbed me and nearly lifted me off my feet to get access to my neck. I mustered another frantic prayer as that pain spread, but within seconds, both prayer and pain disappeared from my brain. They were replaced by a sweet, sweet feeling of contentment and bliss and wonder. I had no thoughts, except that I was suddenly existing in the happiest, most exquisite state imaginable. I wanted more. More, more, more. I wanted to drown in it, to forget myself, to forget everything around me – â€Å"Ugh,† I cried out as I suddenly and unexpectedly hit the floor. Still in that blissful haze, I felt no pain – yet. Just as quickly as she’d grabbed me, Dawn had dropped and pushed me away. Instinctively, I reached out an arm to break my fall but failed. I was too weak and disoriented and sprawled ungracefully on the carpet. Dawn’s fingers were touching her lips, a look of outrage twisting her already-horrific features. â€Å"What,† she demanded, â€Å"was that?† My brain wasn’t working properly yet. I’d only had a brief taste of endorphin, but it was still enough to leave me addled. I had no answer for her. â€Å"What’s wrong?† exclaimed Jacqueline, striding forward. She looked from me to Dawn in confusion. Dawn scowled and then spit onto the floor. It was red from my blood. Disgusting. â€Å"Her blood†¦ it was terrible. Inedible. Foul.† She spit again. Jacqueline’s eyes widened. â€Å"Just like the other one. See? I told you.† â€Å"No.† Dawn shook her head. â€Å"There’s no way it could be the same. You would never have been able to drink that much of her.† She spit again. â€Å"It didn’t just taste weird or bad†¦ it was like it’s tainted.† Seeing Jacqueline’s skeptical look, Dawn punched her on the arm. â€Å"Don’t believe me? Try her yourself.† Jacqueline took a step toward me, hesitant. Then Dawn spit again, and I think that somehow convinced the other Strigoi that she wanted no part of me. â€Å"I don’t want another mediocre meal. Damn it. This is becoming absurd.† Jacqueline glanced at Adrian, who was standing perfectly still. â€Å"At least we’ve still got him.† â€Å"If he’s not ruined too,† Dawn muttered. My senses were coming back to me, and for half a second, I wondered if there was some insane way we might survive this. Maybe the Strigoi would write us off as bad meals. But no. Even as I allowed myself to hope that, I also knew that even if they didn’t feed off of us, we weren’t going to leave here alive. They had no reason to simply walk off. They’d kill us for sport before they left. With that same remarkable speed, Jacqueline sprang toward Adrian. â€Å"Time to find out.† I screamed as Jacqueline pinned Adrian against the wall and bit his neck. She only did so for a few seconds, just to get a taste. Jacqueline lifted her head up, pausing and savoring the blood. A slow smile spread over her face, showing her bloody fangs. â€Å"This one’s good. Very good. Makes up for the other.† She trailed her fingers down his cheek. â€Å"Such a shame, though. He’s so cute.† Dawn stalked toward them. â€Å"Let me try before you take it all!† Jacqueline ignored her and was leaning back toward Adrian, who had gone all glassy-eyed. Meanwhile, I was free enough of the endorphins that I was thinking clearly again. No one was paying attention to me. I tried to stand and felt the world sway. Staying low, I managed to crawl toward my purse, lying forgotten near the living room’s edge. Jacqueline had drunk from Adrian again, but only briefly before Dawn pulled her away and demanded a turn so that she could wash the taste of my blood out of her mouth. Startling myself with how fast I moved, I rustled through my cavernous purse, looking desperately for anything that might help. Some cold, logical part of me said there was no way we could get out of this, but there was also no way I could just sit there and watch them drain Adrian. I had to fight. I had to try to save him, just as he’d tried for me. It didn’t matter if the effort failed or if I died. Somehow, I had to try. Some Alchemists carried guns, but not me. My purse was huge, full of more stuff than I really needed, but nothing in the contents resembled a weapon. Even if it did, most weapons were futile against Strigoi. A gun would slow them down but not kill them. Only silver stakes, decapitation, and fire could kill a Strigoi. Fire†¦ My hand closed around the amulet I’d made for Ms. Terwilliger. I’d shoved it in my purse when she gave it to me, unsure what I should do with it. I could only assume blood loss and scattered thoughts made me draw it out now and consider the possibility of using it. Even the idea was ridiculous. You couldn’t use something that didn’t work! It was a trinket, a worthless bag of rocks and leaves. There was no magic here, and I was a fool to even think along those lines. And yet, it was a bag of rocks. Not a heavy one, but surely enough to get someone’s attention if it hit her in the head. It was the best I had. The only thing I had to slow Adrian’s death. Drawing back my arm, I aimed at Dawn and threw, reciting the foolish incantation like a battle cry: â€Å"Into flame, into flame!† It was a good shot. Miss Carson would have been proud. But I had no chance to admire my athletic skills because I was too distracted by the fact that Dawn had caught on fire. My jaw dropped as I stared at the impossible. It wasn’t a huge fire. It wasn’t like her entire body was engulfed in flames. But where the amulet had struck her, a small blaze ignited, spreading rapidly through her hair. She screamed and began frantically patting her head. Strigoi feared fire, and for a moment, Jacqueline recoiled. Then, with grim determination, she released Adrian and grabbed a throw blanket. She wrapped it around Dawn’s head, smothering the flames. â€Å"What the hell?† Dawn demanded when she emerged. She immediately began charging toward me in her anger. I knew then the only thing I’d accomplished was to speed up my own death. Dawn grabbed ahold of me and slammed my head against the wall. My world reeled, and I felt nauseous. She reached for me again but froze when the door suddenly burst open. Eddie appeared in the doorway, a silver stake in his hand. What was truly amazing about what followed was the speed. There was no pausing, no long moments to assess the situation, and no snarky banter between combatants. Eddie simply charged in and went for Jacqueline. Jacqueline responded with equal quickness, rushing forward to meet her one worthy foe here. After she’d released him, Adrian had slumped to the floor, still in the throes of the Strigoi endorphins. Keeping low to the ground, I scurried over to his side and helped drag him back to the â€Å"safety† of the far side of the living room while Eddie clashed with the Strigoi. I spared them only a moment’s glance, just enough to take in the deadly dancelike nature of their maneuvering. Both Strigoi were trying to get a grip on Eddie, probably in the hopes of breaking his neck, but were careful to stay away from the bite of his silver stake. I looked down at Adrian, who was dangerously pale and whose pupils had reduced to the size of pinpoints. I had only a sketchy impression of how much Jacqueline had drunk from him and didn’t know if Adrian’s state was more from blood loss or endorphins. â€Å"I’m fine, Sage,† he muttered, blinking as though the light hurt. â€Å"Quite the high, though. Makes the stuff I’ve used seem pretty soft-core.† He blinked, as though fighting to wake up. His pupils dilated to a more normal size and then seemed to focus on me. â€Å"Good God. Are you okay?† â€Å"I will be,† I said, starting to stand. Yet even as I spoke, a wave of dizziness hit me, and I swayed. Adrian did his best to support me, though it was pretty awkward with his bound hands. We leaned against each other, and I almost laughed at how ridiculous the situation was, both of us trying to help the other when neither of us was in any condition to do it. Then something caught my eye that chased all other thoughts away. â€Å"Jill,† I whispered. Adrian immediately followed my gaze to where Jill had just appeared in the living room’s entry. I wasn’t surprised to see her. The only way Eddie could be here was if Jill had told him what was happening to Adrian through the spirit bond. Standing there, with her eyes flashing, she looked like some fierce, battle-ready goddess as she watched Eddie spar with the Strigoi. It was both inspiring and frightening. Adrian shared my thoughts. â€Å"No, no, Jailbait,† he murmured. â€Å"Do not do anything stupid. Castile needs to handle this.† â€Å"She knows how to fight,† I said. Adrian frowned. â€Å"But she doesn’t have a weapon. Without one, she’s just a featherweight in this.† He was right, of course. And while I certainly didn’t want Jill endangering her life, I couldn’t help but think if she were properly equipped, she might be able to do something. At the very least, a distraction might be a benefit. Eddie was holding his ground all right against the two Strigoi, but he wasn’t making any progress against them either. He could use help. And we needed to make sure Jill didn’t rush into this with only her wits to defend her. Inspiration hit me, and I managed to stay on my feet. The world was spinning even more than before, but – despite Adrian’s protests – I managed to stagger to the kitchen. I just barely was able to get to the sink and flip the faucet on before my legs gave out underneath me. I caught hold of the counter’s edge, using it to keep me upright. â€Å"Jill!† I yelled. She turned toward my shout, saw the running water, and instantly knew what to do. She lifted her hand. The stream coming from the faucet suddenly shifted, shooting out of the sink and across the living room. It went to Jill, who collected a large amount of it between her hands and magically forced the water into a long cylindrical shape. It held itself in the air like that, a rippling but seemingly solid club of water. Gripping it, she hurried toward the fight and swung her weapon of water into Jacqueline’s back. Drops flew off of the â€Å"club,† but it held on to its rigidity enough for her to get a second hit in before completely exploding into a spray of water. Jacqueline spun around, her hand swinging out to strike Jill. Jill had expected as much and dropped to the floor, dodging in exactly the way I’d seen Eddie teach her. She scurried backward, out of Jacqueline’s way, and the Strigoi pursued – giving Eddie an exposed shot on her back. Eddie took the opportunity, evading Dawn, and plunged his stake into Jacqueline’s back. I’d never given it much thought before, but if shoved hard enough, a stake could pierce someone’s heart just as easily from the back as the chest. Jacqueline went rigid, and Eddie jerked his stake out, just managing to avoid the full force of a strike from Dawn. She still caught him a little, and he stumbled briefly before quickly regaining his footing and setting his sights on her. Jill was forgotten and hurried over to us in the kitchen. â€Å"Are you okay?† she exclaimed, peering at both of us. That fierce look was gone. She was now just an ordinary girl concerned for her friends. â€Å"Oh my God. I was so worried about you both. The emotions were so strong. I couldn’t get a fix on what was happening, just that something was horribly wrong.† I dragged my gaze to Eddie, who was dancing around with Dawn. â€Å"We have to help him – â€Å" I took two steps away from the counter and started to fall. Both Jill and Adrian reached out to catch me. â€Å"Jesus, Sage,† he exclaimed. â€Å"You’re in bad shape.† â€Å"Not as bad as you,† I protested, still worried about helping Eddie. â€Å"They drank more from you – â€Å" â€Å"Yeah, but I don’t have a bleeding arm wound,† he pointed out. â€Å"Or a possible concussion.† It was true. In all the excitement, I was so full of adrenaline that I’d all but forgotten about where Lee had stabbed me. No wonder I was so dizzy. Or maybe that was from getting my head smacked into the wall. It was anyone’s guess at this point. â€Å"Here,† said Adrian gently. He reached for my arms with his cuffed hands. â€Å"I can take care of this.† A slow, tingling warmth spread through my skin. At first, Adrian’s touch was comforting, like an embrace. I felt my tension and pain begin to ease. All was right in the world. He was in control. He was taking care of me. He was using his magic on me. â€Å"No!† I shrieked, pulling away from him with a strength I didn’t know I had. The horror and full realization of what was happening to me was too powerful. â€Å"Don’t touch me! Don’t touch me with your magic!† â€Å"Sage, you’ll feel better, believe me,† he said, reaching toward me again. I backed away, clinging to the edge of the counter for support. The fleeting memory of that warmth and comfort was being dwarfed by the terror I’d carried my entire life for vampire magic. â€Å"No, no, no. No magic! Not on me! The tattoo will heal me! I’m strong!† â€Å"Sage – â€Å" â€Å"Stop, Adrian,† said Jill. She approached me tentatively. â€Å"It’s okay, Sydney. He won’t heal you. I promise.† â€Å"No magic,† I whispered. â€Å"For God’s sake,† growled Adrian. â€Å"This is superstitious bullshit.† â€Å"No magic,† Jill said firmly. She took off the button-up shirt she’d been wearing over a T-shirt. â€Å"Come here, and I’ll use this to wrap it so that you don’t lose any more bl – â€Å" An earsplitting shriek jerked us all back toward the living room. Eddie had made his kill, driving his stake right into the middle of Dawn’s chest. In my brief scuffle with Adrian and Jill, Dawn must have gotten some shots in on Eddie because there was a large red mark on one side of his face, and his lip was bleeding. The expression in his eyes was hard and triumphant, however, as he pulled the stake out and watched Dawn fall. Through all the confusion and horror, basic Alchemist instincts took over. The danger was gone. There were procedures that needed to be followed. â€Å"The bodies,† I said. â€Å"We have to destroy them. There’s a vial in my purse.† â€Å"Whoa, whoa,† said Adrian as both he and Jill restrained me. â€Å"Stay where you’re at. Castile can get it. The only place you’re going is to a doctor.† I didn’t move but immediately argued with that last statement. â€Å"No! No doctors. At least, you have to – you have to get an Alchemist one. My purse has the numbers – â€Å" â€Å"Go get her purse,† Adrian told Jill, â€Å"before she has a fit here. I’ll bind the arm.† I gave him a warning look. â€Å"Without magic. Which, by the way, could make this ten times easier.† â€Å"I’ll heal on my own,† I said, watching as Jill retrieved my purse. â€Å"You realize,† added Adrian, â€Å"you’re going to have to get over your dieting fixation and consume some major calories to fight the blood loss. Sugar and fluids, just like Clarence. Good thing someone bagged up all this candy on the counter.† Eddie walked over to Jill, and she paused as he asked if she was okay. She assured him she was, and although Eddie looked like he could kill about fifty more Strigoi, there was also a look in his eyes†¦ something I couldn’t believe I’d never noticed before. Something I was going to have to think about. â€Å"Damn it,† said Adrian, fumbling with bandages. â€Å"Eddie, go search Lee’s body and see if there’s a key for these goddamned handcuffs.† Jill had been caught up in talking to Eddie but froze at the words â€Å"Lee’s body.† Her face went so pale, she could have been one of the dead. In all the confusion, she hadn’t noticed Lee’s body in the chair. There’d been too much movement with the Strigoi, too much distraction by the threat they presented. She took a few steps toward the living room, and that’s when she saw him. Her mouth opened, but no sound came out right away. Then she sped forward and grabbed his hands, shrieking. â€Å"No,† she cried. â€Å"No, no, no.† She shook him, as though that would wake him. In a flash, Eddie was by her side, his arms around her as he murmured nonsensical things to soothe her. She didn’t hear him. Her whole world was Lee. I felt tears spring to my eyes and hated that they were there. Lee had tried to kill me and then had summoned others to kill me. He’d left a trail of innocents in his wake. I should be glad he was gone, but still, I felt sad. He had loved Jill, in his insane way, and from the pain on her face, it was clear she’d loved him too. The spirit bond hadn’t shown her his death or role in our capture. Right now, she simply thought he was a victim of Strigoi. Soon enough, she’d learn the truth about his motives. I didn’t know if that would ease her pain or not. I was guessing not. Weirdly, an image of Adrian’s Love painting came back to me. I thought of the jagged red streak, slashing through the blackness, ripping it apart. Staring at Jill and her inconsolable pain, I suddenly understood his art a little bit better. How to cite Bloodlines Chapter Twenty-Five, Essay examples

Marketing Concepts Terminology - Segmentation - Targeting & Positioning

Questions: 1: Understand marketing terminology and marketing concepts and appreciate the practices, principles, problems and problem solving approaches in marketing and marketing management including the ethical and social responsibility dimensions in marketing. 2: Understand the relationships between the elements of the marketing mix in different business and environmental contexts including consumer buyer behaviour. 3: Demonstrate skills in evaluating marketing problems, concepts and opportunities, and strategy and proposing solutions to marketing tasks. Answers: Introduction The study focuses on studying the buying process and STP of the company. The company chosen is Honda and STP is done for its two product categories. Honda has several manufacturing factories which deal with various car assembly operations. Products that we have considered in Cars category: Honda Jazz Honda CR-V (Honda Team, 2016) Consumer Buying Process The consumer has to undergo a buying decision process while buying a product. It undergoes a thorough cost-benefit analysis. The consumer buying process involves six steps which a marketer uses to their advantage. The six steps are explained as under: Problem Recognition The customer before purchasing any product has a reason to buy what they want. The desire of the customer at times is different what from the actual reality is, this constitutes the problem for a consumer In our case, the buyer will first identify his need requirement. The customer of Honda Jazz segment has a need to buy a car which is economical and the customer of the CR-Vs main requirement or focus is to buy a car with more features. (Jones, 2014) Information Search After the recognition of the problem the next step is to search for the solution, i.e. digging out the information available on the product of their choice. Evaluation of Alternatives Once the customer gathers all the information, the next step is comparing all the options available at hand to make sure that the decision taken is accurate. Customer of today does thorough research while buying products. The customer who will buy any car will research about its competitors. He will discuss with the present customers before making a buying decision. For example, a customer can also think of buying a FORD car in the similar segment instead of a HONDA car. Purchase Decision The purchase decision is not the final step, but is the mid step in the buying process. During this step, the consumer has many options in hand and has done the market survey of the pricing. The consumer at this point decides and considers should the purchase decision be taken or not. Purchase At this stage, the need of the product is there and complete research of the same is done. The decision of the customer to purchase a product is also made. All the steps taken to purchase a product are taken, but still the surety to buy a product is yet not confirmed. The customer can still change his mind to buy or not buy a particular product. Marketing of the product needs to be done equally at this stage also. Post-Purchase Evaluation The process does not end when the product is purchased. The customer loyalty is an important factor every marketer desires for. After the purchase, the consumer weighs the satisfaction he has of the decision taken. They evaluate their decision of purchasing the product. Segmentation, Targeting Positioning STP is an important and most common model applied by Marketers today. It is applied while preparing communication strategies. It aids in prioritizing the marketing scheme and developing and conveying tailor made and pertinent communication to connect with diverse audiences. STP is an audience centric approach and not product centric approach because of which pertinent messages are delivered to commercially engaging customers. (Perner, 2010) Below mentioned is the diagram that explains the concept. Segmentation Segmentation is exploring the needs of the different customers. For example, in the automobile sector some customers main requirements are speed and performance and some others look for space and safety. Segmentation is done while considering the following factors: 1. Demographics It combines any of the factors like Age Gender Income Education Ethnicity Marital status Education Profession An example to explain demographics is of the company Firefox selling the coolest things whose target is a young male category of customers. Another example is about Moshi Monsters which target parent looking for enjoyable, secure and learning space for their children 2. Psycho-graphics It involves qualities and feelings which are associated with behavior and are related to purchase choices which includes outlook, way of life, pastime, risk aversion, individuality and leadership traits. An example of this can be, is Virgin Holidays where segmentation of holidays is done in 6 groups. 3. Lifestyle This refers to leisure pursuit, fun pursuits, activity, holiday, and other non-work instance quest. Companies like on and off-line magazine targets customers with precise hobbies. 5. Life Stages Life Stages is the sequence and ideal stagesof audiences life at different phases. For example Saga holidays target is people above the age of 50. 6. Geography It is the breakdown of the audiences by nation, state, area, city, populace concentration and type of weather. 7. Behavior Behavior is associated with the characteristic of the purchase, brand name and its trustworthiness, its usage, benefits required, delivery channels utilized, response to marketing strategies In some cases, for example the benefits required are the urgency of a product, i.e. when and how early, the product can be delivered. This segment is known as planned in advance segment, as it involves the final minute segment. Example for this factor is Parcelmonkey.co.uk, the company provides on the same day or the following day. 8. Benefit It is the utilization and contentment that are achieved by the customer. For example, SmythsonStationary provides alike commodities to the stationary companies, still their consumers required the signature packing tissue-lined Nile blue boxes which tied with blue color ribbon. Market targeting The inventory stated below, refers to the requirement to appraise the probable and profitable attractiveness of all segments. Criterion Size:The market has to be big so that the segmentation is justified, in case the market is small the segmentation will be smaller Difference:There has to be huge differences in the segments. Money:predictable income should surpass the expenses of extra advertising tactics and other plans. Reachable:Every segment should be reachable and the segment should get all the marketing messages. (Hanlon, 2013) Positioning The Positioningmeans putting into practicewhat is targeted. This is the final step where the task is to recognize how to position the product to reach the targeted audience. After this the marketing mix will be selected as per the customer segment. In order to position the product in the best way it is important to reflect the reason why customers would purchase our product and not of the competitors. This can be done by recognizing the unique selling proposition. Segmentation of UK Economy Age structure 0-15 years:17.3% (male 5, 660, 8910/female 5,380,449) 15-25 years:12.6% (male 4,116,858/female 3,945,148) 25-55 years:41% (male 13,299,733/female 12,843,938) 55-65 years:11.5% (male 3,621,117/female 3,702,718) 65 years and over:17.5% (male 4,990,027/female 6,182,115) (2014 est.) Income of UK The income of the people of the UK is explained below: The earnings of the mean household are26,000 per annum. The average net household income is 38,547. Median hourly earnings for men is 12.50, and 10.91 for women. (2008) In 2010, the median wage in the UK for all jobs was20,801 (Business studies Team, 2014) (Gallina, 2013) Major cities population LONDON (capital) 9.005 million; Birmingham 2.272 million; Manchester 2.213 million; West Yorkshire 1.625 million; Glasgow 1.137 million; Newcastle upon Tyne 874,000 (2011) (Fairtrade Team, 2015) Lifestyle in UK: Work is five days a week and Saturdays are devoted to shopping. The marriage rate is at its lowest On weekends people like to enjoy in pubs and bars, it is also a well enjoyed option with foreign students. (English UK Limited, 2016) There is a multicultural society and the people are very welcoming to the visitors. STP Model of Honda Jazz Segmentation Segmentation of Honda Jazz has been done on the basis of Age criteria, Population of major cities, Income and the lifestyle of people. Targeting Honda Jazz targets the age group of - 25-54 years, the group comprises about 42% (male 13,299,735/female 12,843,937) The product caters to big Cities like London, Manchester, Birmingham which is thickly populated. (HONDA UK Team, 2016) Honda Jazz targets of the Income Group of people with less than 30,000 as this category demands following things which are present in Honda Jazz Reliability Reliability is a real strong point of the Honda Jazz. It has time and again done well in client contentment surveys. It has also performed well in Warranty Directs reliability index. Fuel Economy Fuel economy is 56.5mpg as per official EU fuel tests. These results are in combination with a manual gearbox. - Affordability Honda as a company never provides big discounts, but our product the Jazz is priced in per their competitors such as the Citroen C3 Picasso and Nissan Note. The finance rates for the product are very competitive. People in UK socialize and mingle with their family and friends therefore they need a family car. Honda Jazz has a good seating capacity for four big adults. It can accommodate 5 adults as well. The car has large doors and seats are very comfortable and positioned well. The product is economical for women who work, it is also easy to drive. (Darmadi, 2014) Positioning In order to position Honda Jazz in the minds of the audience the company has planned an advertisement for the launch of the new Jazz The advertisement has the idea of the customer looking for the whole lot in the creation, or a 'fully-loaded' creation. The advertisement focuses on all individual professionals like a musician, athlete, a cook, writer all who desire everything. At the end of the advertisement there is a voice which says, for everyone who desire everything, the all new Honda Jazz is coming. It doesnt have a single thing, but everything. STP Model of Honda CR-V Segmentation has been done on the basis of Age criteria, Population of major cities, Income and the lifestyle of people. The segment of this product is upper class. This class is defined both by their education and hobbies Targeting Honda CR-V focuses on age criteria - 25-54 years, which consists of 41% (male 13,299,731/female 12,843,937) Cities like London, Manchester, Birmingham which is densely populated Honda CR-V targets of Income Group above 30,000 as this category demands following things which are present in Honda CR-V: More Spacious Honda CR-V is a spacious family car. Three people can manage to sit comfortably, with adequate luggage space. This is fully family sized car with fordable seats comfortable for children. More Safety Upper Class likes more safety and are willing to pay for the same. Honda CR-V comes with more safety features airbags, and systems to prevent wheel roll and skidding on the greasy surfaces. The CR-V was presented five stars out of five by crash test organization Euro NCAP. More Features Upper Class desires for extra features like satellite-navigation and a Bluetooth hands-free link, leather trim, electric seat adjustment, a digital radio, keyless entry and start, comfortable journey control on high speed. (KRISTIANTIE, 2010) Positioning The tag line Advanced Slick Stylish signifies itself as to send the message to its target audience who are high income class group and pay more for features and style. Keep on going The road to better never ends, an advertisement campaign describes that the car is more efficient and comfortable during long journeys. Conclusion The concept of buying process and STP of Honda Jazz and Honda CRV is discussed. The buying process involves Problem recognition, Information Search, Evaluation of Research, Purchase decision, Purchase and post purchase evaluation. The Segmentation of Honda Jazz has been done on the basis of Age criteria, Population of major cities, Income and the lifestyle of people. Honda Jazz targets of the Income Group of people with less than 30,000. In order to position Honda Jazz in the minds of the audience the company has planned an advertisement for the launch of the new Jazz. The segment of this Honda CRV is upper class. Honda CR-V targets of Income Group above 30,000. The tag line Advanced Slick Stylish signifies to send the message to its target audience who are high income class group and pay more for features and style. Bibliography Business studies Team, 2014. Market Segmentation. [Online] Available at: https://www.businessstudiesonline.co.uk/AsA2BusinessStudies/TheoryNotes/2874/PDF%20Non%20Print/02%20Market%20Planning.pdf?bcsi_scan_8d5e706812dbbfea=0bcsi_scan_filename=02%20Market%20Planning.pdf Darmadi, E., 2014. Honda Marketing. [Online] Available at: https://www.slideshare.net/limeka/honda-group-assignment English UK Limited, 2016. Life in the UK. [Online] Available at: https://www.englishuk.com/en/agents/english-in-the-uk/life-in-the-uk Fairtrade Team, 2015. THE RESPONSIBLE TRAVELLER: A UK MARKET SEGMENTATION, s.l.: s.n. Gallina, E., 2013. Segmentation: The age of premium and economy brands. Segmentation, 22 October. Hanlon, A., 2013. How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies. Segmentation, Targeting and Positioning, 17 December. Honda Team, 2016. honda official website. [Online] Available at: https://www.honda.co.uk/cars.html HONDA UK Team, 2016. Advanced, stick and stylish. [Online] Available at: https://www.honda.co.uk/cars/new/crv-2015/overview.html Jones, S., 2014. The six Stages of the consumer process and how to market to them. The six Stages of the consumer process , 18 march. Kristiantie, r. E., 2010. case study: the low sales of toyota yaris compared with all new honda jazz in 4x2 mini medium car segmentation, s.l.: s.n. Perner, L., 2010. Segmentation, Targeting, and Positioning. Segmentation, Targeting, and Positioning.